John Boughen
I am a product designer with 20 years of digital creative roles: with the ability to flex across UX & UI throughout User Centred Design processes. I am able to create and provide support as an information architect (IA), visual designer (UI), interaction designer (IxD) and user experience researcher. Usually, my daily duties tend to be a hybrid of the above.
With extensive E-commerce design experience regarding multichannel responsive website delivery and maintenance within agile/lean methodology environments. I can interpret high-level brand guidelines into detailed digital design guidelines, and produce digital brand style guides and design principles. I have a solid understanding of Front-End Development needs and am comfortable working with and supporting Dev teams.
Work experience
adserve
lead UX / UI designer, Design Manager. 2020 – 2024
Individual responsibility to deliver and maintain all company aspects of product design, UI, UX, deliver pitch proposals (winning multiple contracts worth £ millions in revenue)
Pioneered & implemented rapid prototyping techniques for user journeys, accelerating development cycles and improving stakeholder exposure and feedback.
Optimised workflow by creating and maintaining a full asset suite ‘Design System’, which significantly reduced development time, improving overall project efficiency costs.
Spearheaded design system creation, streamlining development processes and enhancing cross-team collaboration for B2B SaaS modules.
Conducted thorough UAT design and user functionality sign-offs, meticulously addressing UI/UX issues to ensure high-quality product delivery and user / customer satisfaction.
Partnered with stakeholders to capture bespoke complex requirements, iterating designs and facilitating seamless communication between design and development teams.
Mothercare UK Limited Watford, Herts
Senior Product Designer. 2018 - 2020
Lend-to-end design processes, from conceptualisation to final artwork, ensuring seamless user journeys and visually appealing on brand interfaces.
Facilitated usability testing and A/B experiments, collaborating with cross-functional teams to iterate and optimise designs / journeys / functions based on feedback.
Developed & maintained digital design principles and guidelines, staying ahead of emerging technologies and industry best practices, within strict given time frames.
Conducted comprehensive user research, heuristic reviews and competitor analysis, to inform data-driven design decisions.
Dixons Carphone (Currys Pc World) North Acton, London
UX Designer (& Product Owner). 2015 – 2018
Designing responsive layouts to maintain a consistent user experience across the company portfolios.
Define MVP and product features, build interactive prototypes for demonstration and testing, briefing, supporting offshore dev teams.
Researched, designed, presented, built, and tested multiple project prototypes, wire frames, artworks, flows, user stories to iterate and evolve UX/UI user journeys, solutions via company presentations, internal/external workshops and user testing.
Gathered user data through methods such as analytics reporting, task analysis, and participatory design techniques then utilise such data to drive design decisions
Participated in user experience research testing designs using low- and/or high-fidelity prototypes.
Working closely with the Stakeholders, conducting user research and developed personas to help set up the design process. Conducted extensive usability testing to evaluate the products being created to meet user needs and business requirements.
Lead the development teams and provided strategic directions to QA teams to develop and test the products being produced for each project.
Defining, producing, grooming epics and user stories, managing Text projects backlog hierarchy.
Microsoft (Rare studio) Twycross, Leicestershire
Senior UI Designer for Xbox one. 2013 – 2015
Pioneered UI/UX solutions for Xbox One’s Kinect Sports Rivals, driving user engagement through intuitive design and seamless navigation experiences.
Streamlined user flows and wireframes, enhancing gameplay experience and contributing to the successful launch of a AAA Xbox One launch title.
Crafted meticulous design documentation and templates, ensuring efficiency and consistency in UI/UX implementation across the game platform.
Camelot (The National Lottery) Watford, Herts
UX & UI Designer. 2005 – 2012
Initial concept creation through to production designs and final delivery of website flows, assets, template structures and user journeys.
Understanding of technology and the ability to liaise with the development team, to assimilate feedback and work with stakeholders to deliver solutions within brand guidelines.
Duties included part of License bid document acceptance, creation of new web platform, lead for transition of new site, senior designer for maintaining new website (BAU.)
Interests
I create a variety of high-end latex and silicone overhead masks and creature gloves. Processes include sculpting a character head and shoulders using oil-based clay on a specialised armature, making a two-section enclosed plaster casting, using either silicone or latex materials, painting and detailing the mask, then selling online worldwide.