I created the adserve style guide to streamline production costs, maintain a user and brand consistency. Once robust via suite modules delivered and approved, assets are fine-tuned, and component libraries are developed allowing for a design system optimised and fluid enough to meet most needs.
Limiting the colour pallet and call to action assets for various states to control holistic oversight.
I made designs for all interaction states and expected behaviour allowing dev teams to build and testing teams to visually compare behaviours.
Calendar component had vast amounts of additional functionality added as multiple module requirements were met.
Data cell tables were a key part of the delivery, maximising the efficency, space and functional requirments were paramount to produce a unified consistent user experience.
Check box functional examples used within the component library.
Expected roll over states including cursor behaviour.
AI working canvas, used to create svg icons and illustrations needed.